SHOPIFY FRACTIONAL CMO & BRAND STORYTELLING EXPERT

Build the brand story your customers deserve

When was the last time you were thrilled about receiving endless pitches on why you should purchase a product? Probably never. So why are you still focused on selling your products to anyone who listens?

Your ideal customer deserves better and better begins with telling a story that not only brings value to their lives, but to yours as well.

Ready to get started?

A UNIQUE OPPORTUNITY TO

Speak to your customers authentically

While I’d love to take full credit for it, telling a story to drive sales is not a new concept.
In fact, it’s been found time and time again that brands with visual storytelling generally tend to have increased engagement, loyalty, and higher conversion rates.

Why? Because stories deeply resonate with us all.
But writing that story? That’s where things can get a little complicated.

As your new Fractional CMO, I’ll use my narrative-obsessed methodology and my fantastic team to transform your brand from plain, old, generic fluff to the authentic and trustworthy solution your ideal customer is willing to pay for.

Recent Work

  • The Cravory

    Brand Storytelling, Custom Theme & Development, Email Marketing, Conversion Rate Optimization, Consultancy.

  • RocketFire

    Brand Storytelling, On-Site & Sponsored Content, Email Marketing, Search Engine Optimization, Conversion Rate Optimization, Affiliate Marketing, Consultancy.

  • Starfish Kids

    Brand Design, Premium Theme Design and Development, Email Marketing, Consultancy.

  • People of Leisure

    Brand Storytelling, On-Site & Sponsored Content, Email Marketing, Search Engine Optimization, Conversion Rate Optimization, Affiliate Marketing, Consultancy.

view our other work

Meet Your Fractional CMO aka Your Biggest Fan ✷

Meet Your Fractional CMO aka Your Biggest Fan ✷

Enneagram 8 ✷ SEO Junkie ✷ Data Lover

Enneagram 8 ✷ SEO Junkie ✷ Data Lover

Hi, I’m Laura!

I began my digital marketing career as an eCommerce copywriter 7 years ago, writing site copy, product descriptions, and social media captions. I quickly fell into design & development and the rest is history.

Today, I help small to mid-sized businesses scale their stores by the only way I know how: crafting a unique story that resonates with their customers.

As your Fractional CMO (if you decide to hire me, which if you, thanks in advance!) I’ll provide the top-level strategy and guidance you’ll need to get your brand scaling sustainably. I’ll also handle the execution by outsourcing to my fantastic team of contractors.

That means you’ll always be dealing with the same person. No handoffs and certainly no overly complicated processes.

We like to do things a little different around here

Unlike other agencies who may never really take the time to understand your business or the top-level plan, every package I offer is 100% unique and tailored to your brand using these core services.

No cookie cutter strategies, no expensive solutions, and no fluff.

Strategy & Copywriting

Build a unique brand story to connect with your ideal customer and increase conversions.

Content Marketing

Publish unique content that not only engages your ideal customer, but increases your chances for targeted, high-converting traffic.

Email Marketing

Strategize and optimize your email marketing flows to increase your store’s total revenue.

Design & Development

Explore crafting or refining a cohesive brand identity to improve user experience and increase conversions.

  • "When I came to Laura and her team, my website was all over the place and we wanted to transfer everything from Wordpress to Shopify. The team was able to design a beautiful store as well as creating clean and seamless pages where we were able to host and share our recipes on.  The Dolgify team was super professional the entire way and kept communication super clear the entire time!"

    Waseem Ballou, Cooking Panda

  • "I cannot say enough truly wonderful things about the Dolgify team!...I would recommend Dolgify hands down to anyone looking to create a website they are truly proud of on Shopify, and look forward to continuing a relationship with the Dolgify team for our website and email design and development ongoing needs."

    Megan Bernstein, Starfish Kids

  • "We were looking to revamp our website and Laura stepped in to help organize our efforts and be an advocate for us. She solves problems efficiently and makes sure we never waste time or money. Distance is of no concern (we are in Southern CA and she is in Montreal) as she is a great communicator via email and zoom. Her creativity and proactivity are some of her key competencies."

    Collin Smith, The Cravory

  • “Dolgify created a gorgeous storefront for us and the entire process was seamless with very little involvement on our end. Laura and her team took the deliverable and branding needs and just ran with it. They surpassed all my expectations and I was thrilled with the finished product.”

    Jennifer Roberge, The Eczema Company

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