The Blog
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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
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If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]
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Here’s the truth most eCommerce founders don’t want to admit: you can’t buy loyalty. You can buy traffic, attention, and even repeat purchases, but genuine brand loyalty that drives customer retention can’t be built with discounts and points. Still, a lot of brands try. They launch loyalty apps, referral programs, or VIP clubs to drive […]
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Many businesses never consider what might happen once their customer is finished with their product. Durability and end-of-life planning are often overlooked because businesses are focused on sales, packaging, or marketing. Not how to design sustainable products that last. But if you are serious about sustainability, you have to ask yourself: How long will this […]
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If you’ve ever asked yourself, “How do I make my product more sustainable?” the first place to look isn’t your packaging or marketing; it’s your materials. Sourcing is the foundation of every product you sell. The raw materials you choose have the most significant impact on your business’s footprint, and they often decide whether your […]
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I pride myself on making quick decisions. But at a business conference in Orlando? I spent a full 48 hours debating going to Disney World vs. Universal Studios for my one day off. Ridiculous, I know. I was weighing ride intensity, crowd levels, vibes, thrills—the works. I ended up choosing Universal for one reason: the […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
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Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
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I get it – you want a an eCommerce website that looks good and doesn’t take a million hours (and two dozen YouTube videos) to set up. So you hop on Etsy, thinking, a gorgeous theme for half the price of a Shopify store? STOP. Do not pass go. I’ve been there, searching for a […]
