If you’ve landed on this post through Pinterest or Google, let me be upfront: this isn’t your typical Shopify store launch checklist. Hundreds of checklists will walk you through the fundamentals. But setting up your store is only the beginning.  And most guides?  They skip over the tools and strategies that move the needle for […]

Let’s talk about the incredible people who help make Dolgify what it is today. Here’s the thing: as someone who juggles creative direction, writing, and eCommerce consulting, there’s one skill I’ll openly admit I know nothing about—development. Back when I was running In The Helix, I knew I needed to bring on a Shopify design […]

Launching a new brand? I bet your content marketing strategy is sitting at the bottom of your to-do list, right next to “finally start meditating” and “drink more water.” And like most store owners, you’re probably thinking about dumping your budget into paid social media marketing ads instead. *Big mistake.* Here’s why: while paid ads […]

How many times have you landed on an online store, only to be suddenly ambushed by a pop-up screaming, “Join our loyalty program now! Earn points! Get rewards! Be loyal!” It’s like being accosted by a overly enthusiastic salesperson who just won’t take no for an answer. It’s a common sight, but have you ever […]

Running an eCommerce business is no walk in the park. It’s a challenging journey filled with obstacles and potential missteps. Even the most experienced entrepreneurs have made their fair share of mistakes along the way. In this post, we’ll explore some of the most common eCommerce pitfalls and provide you with actionable advice to help […]

As a fellow Shopify entrepreneur, I know how challenging it can be to effectively manage an email list. I also understand how incredibly difficult it is to clean your list of inactive email subscribers who used to be loyal to you. It can feel like re-entering the dating world, where you invest a ridiculous amount […]