Did you know that in addition to running my agency, I also own a Shopify store? Some might say I’m crazy for juggling client projects and my own small business simultaneously, but there’s a good reason behind it. If you’ve read my about page, you know that I’m a passionate sustainability advocate. I love working […]

When I first started working in eCommerce, I never thought I’d be dusting off my old-school marketing books. Here I was, writing copy and dabbling into web design and development, never ever thinking I’d end up helping clients with their brand strategy. But seven years later, here we are – helping clients get back on track […]

Imagine getting hit with a $10,000 lawsuit because your website isn’t accessible enough. That might sound far-fetched yet almost every week, there’s another story about an eCommerce store targeted by accessibility lawsuits. And these aren’t your typical concerned customers.

If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]

Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]