The Blog

Brand Loyalty - Trust and Loyalty, Purchasing on Stripe

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Here’s the truth most eCommerce founders don’t want to admit: you can’t buy loyalty. You can buy traffic, attention, and even repeat purchases, but genuine brand loyalty that drives customer retention can’t be built with discounts and points. Still, a lot of brands try. They launch loyalty apps, referral programs, or VIP clubs to drive […]

Alternatives to Loyalty Apps: Building Customer Retention Organically

Brand Strategy

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Imagine getting hit with a $10,000 lawsuit because your website isn’t accessible enough. That might sound far-fetched yet almost every week, there’s another story about an eCommerce store targeted by accessibility lawsuits. And these aren’t your typical concerned customers.

Woman with striped shirt with hands on chin

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If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]

Woman sitting on bed with coffee cup and laptop on her leg with flowy pants.

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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]

Woman writing in book with pencil at desk with laptop - Authentic Brand Story