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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]

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If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]


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Here’s the truth most eCommerce founders don’t want to admit: you can’t buy loyalty. You can buy traffic, attention, and even repeat purchases, but genuine brand loyalty that drives customer retention can’t be built with discounts and points. Still, a lot of brands try. They launch loyalty apps, referral programs, or VIP clubs to drive […]
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Running an eCommerce business is no walk in the park. It’s a challenging journey filled with obstacles and potential missteps. Even the most experienced entrepreneurs have made their fair share of mistakes along the way. In this post, we’ll explore some of the most common eCommerce pitfalls and provide you with actionable advice to help […]

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Imagine getting hit with a $10,000 lawsuit because your website isn’t accessible enough. That might sound far-fetched yet almost every week, there’s another story about an eCommerce store targeted by accessibility lawsuits. And these aren’t your typical concerned customers.

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If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]
