Stop Selling, Start Connecting

As an e-commerce owner, chances are you’ve already discovered how competitive it is out there. While you adopt strategy after strategy to stay ahead of the curve, every selling technique has and continues to fall short.

What if I told you the secret to running a successful e-commerce store is not through selling, but connecting…with a story.

My Methodology

I believe small to mid-sized businesses have a unique opportunity to stand out from their competition: By telling a story.

The simple truth is that stories sell. Why? Because stories help us connect with one another and build long-term relationships. It’s this connection that can help take your store from point a to point b. 

But to craft this story, we first need to figure out who your customer is, what they value, and how your business (and products) can benefit them.

  • "Laura was a truly dream partner- she brings brains, determination and design and development talent and felt like a true partner to our business. She was on time and in the event of extenuating circumstances she was communicative and problem solved in ways we all felt good about. Laura was extremely dependable, reliable and responsive - she’s a true gem and I will be forever grateful to have worked together to create a website I am so proud of."

    Megan Bernstein, Founder of Starfish Kids

  • "Laura is a great partner and ALWAYS has our interests in mind. She communicates effectively and keeps our projects moving in the right direction. If there are any issues, she does the research for a solution. Having someone like Laura is essential in our business and we are very grateful to have found her!"

    Michael Berard, President of Vesta Works Inc.

  • "Took a website we had that was incomplete and completed it. They took us through all phases. Some things they had to start over and rebuild other things they just made better, more efficient. They guided us through the project to completion."

    Glenn Campbell, Founder of Make My Cap

  • "Laura is very skilled with Shopify as well as Klaviyo. She has helped us tell our story in a cohesive manner across all our platforms, including blogs. E-commerce is a very intense business but she has a way to build a strategy and test it. Her network is strong and she is very dedicated."

    Collin Smith, Sales Officer of The Cravory

Identify Your Audience

Every project I engage with includes some form of brand positioning and storytelling.

If you haven’t identified your audience yet or need help re-positioning your brand, My team and I will work with you to properly identify your ideal customer and develop strategies to help you effectively connect with them.

HOW I CAN HELP

Services Tailored For Your Business

Do you feel like most agencies you meet with offer a cookie cutter solution without ever really understanding your business. You deserve better.

As a Fractional CMO, I’ll make sure to get on a call to learn about you, your business, and your frustrations. Think of it as a casual hangout without any strings attached (we promise). If we both feel there's a fit, I’ll suggest first auditing your current marketing strategy and then recommend a roadmap based on my core services.

A roadmap that won’t only be effective, but most importantly, will be uniquely yours. No cookie cutter strategy, no expensive solutions and no fluff.

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Brand Storytelling

Craft a unique narrative to connect with your ideal customer and increase conversions.

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Content Marketing

Publish unique content that not engages your ideal customer, but increases your organic traffic.

Email Marketing

Strategize or optimize your email marketing flows to increase your total revenue.

Design & Development

Explore crafting or refining a cohesive brand identity to improve user experience.

LIKE WHAT YOU SEE?

Ready to Let Me Do the Hard Work While You Sit Back and Reap the Benefits?