People of Leisure approached us in November 2023 to help them increase their online store conversion rate, as well as their online store revenue.
We ran a site audit to identify any missed opportunities and quickly learned that People of Leisure required a new inbound strategy to increase their revenue for the next 3 months.
People of Leisure
+ 15%
The Results
conversion rate
+ 65%
online store revenue
+ 26%
Email marketing revenue
We first helped People of Leisure by configuring a new review platform on the site for social proof. We then began a new content and SEO strategy to educate consumers on sustainable fashion and the disastrous effects of textile waste. We also worked with various sustainable publications to create backlinks and PR exposure for the brand.
