Email marketing is hands down the most effective (and one of the cheapest) strategies you can implement for your online store because you have direct access to potential customers. So what do you do if your emails aren't producing 20% of your total revenue? Start here.

I don't know about you, but sometimes putting together a customer persona can be exhausting. What if I told you that building a customer persona can actually be fun? Don’t believe me? Read this.

The first thing to remember when writing your "About Us" page is to focus not just on you and your brand but also on the buyer or ideal customer landing on your site. What will make them swoon and think, “Ooo yes, I’m SOLD!”? Let’s get started building yours now.